This November, our international teams will be hitting the road to host more AdSense in Your City workshops around the globe. During these workshops, we’ll provide product updates, offer individual optimizations to help boost revenue, and share tips for getting started with solutions like DoubleClick for Publishers (DFP) Small Business. Also, these workshops offer attendees networking opportunities and the chance to meet with local publishers.
Here are the cities we’ll be visiting in the next few weeks -- please take note of the language of the sessions:
Week of November 5:
Salvador, Brazil (sessions in Portuguese)
Fortaleza, Brazil (sessions in Portuguese)
Week of November 12:
Manchester, UK (sessions in English)
Edinburgh, Scotland (sessions in English)
Bogotá, Colombia (sessions in Spanish)
Budapest, Hungary (sessions in Hungarian)
Week of November 19:
Montevideo, Uruguay (sessions in Spanish)
Stockholm, Sweden (sessions in Swedish)
Madrid, Spain (sessions in Spanish)
Week of November 26:
Tokyo, Japan (sessions in Japanese)
Interested in attending one of these upcoming AdSense in Your City workshops? Please fill out our interest form. Space is limited and so we won’t be able to accommodate all requests, but we’ll let you know if we’re able to extend an invitation. We also recommend ensuring you’re opted in to receiving ‘Special Offer’ emails so we can reach you in the future.
We hope to see you at an upcoming AdSense in Your City workshop!
Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!
While the world of communications has changed quite a bit since the Brazilian newspaper O Estado de São Paulo was founded in 1875, sharing high-quality news, analysis and reporting has remained its constant goal. In order to provide information in real time, the influential paper launched the portal Estadao.com.br in March 2000. And with social media a growing priority, Estadão launched its +Estadão page on Google+ in the second half of 2011.
According to Digital Content Director Claudia Belfort, an early discovery was that Google+ offered a slightly different opportunity from other social media channels already in use by Estadão. “I realized that the comments on Google+ were more elaborate. Our followers are very interested in contributing to a discussion so we decided to invest more, always with this focus.”
Over time, Estadão has built Google+ into its content strategy as a result of the platform’s unique ability to stimulate conversation and discussion. Cláudia believes that Estadão’s audience is interested in a network that’s not just social, but also enables knowledge exchange. With this in mind, the team publishes content specifically relevant to Google+ followers, rather than replicating the same content across all of the social media outlets that Estadão uses. They’ve found that the network responds particularly well to serious themes, so posts cover topics like economics, politics and current affairs, often with an informal tone.
But it’s not only the exchange of ideas through the written word that Google+ facilitates for the newspaper. Estadão takes advantage of the visual strengths of the platform by posting full images, captivating video content and stimulating face-to-face discussion through frequent Hangouts, the free, high-quality video chat feature unique to Google+. Plenty of creative channel-specific initiatives are underway: a daily video of economic analysis, a nightly podcast summarizing the main news of the day and a weekly trailer previewing new cinema releases.
Estadão uses Google Analytics to understand visitor behavior, and it’s clear that Google+ is having a positive effect on traffic to the portal. Over a five-month period, Analytics showed that visitors to the Estadão site from the Google+ page increased 540%. At the same time, this traffic generated an uplift in page views per visit of 18%. Currently, the Estadão Google+ page has over 500,000 followers.
Want to replicate the brand’s success? Read all about it in the full case study, and feel free to share your experiences with us on our AdSense +page.
Italian site Ultimoprezzo.com provides a unique service to online consumers. It supplies information on stores and their opening hours, as well as their best prices for smartphones, TVs, tablets, laptops and other consumer electronics products.
As a supplier of free services, Ultimoprezzo needs to be savvy about its strategy for generating revenue. AdSense provides a straightforward solution.
“The Google AdSense program is the ideal way for us to monetize our publishing efforts,” explains founder and CEO Alberto Giacobone. He says Google AdSense not only provides Ultimoprezzo’s users with relevant and interesting advertising information, but also provides its advertisers cost-effective ad placements since Ultimoprezzo doesn’t need to maintain a sales network.
Globally, smartphone usage is on the rise. In Italy alone, 69% of smartphone owners never leave the house without carrying their device and 82% use their smartphone to perform research on a product or service. “Certainly, the numbers speak for themselves,” Alberto affirms. “In Italy and abroad, we are increasingly in a ‘post- PC’ era where smartphones and tablets accompany us at all times and everywhere, often even while we are doing other things.”
Very early on in Ultimoprezzo’s development, Alberto’s team perceived an opportunity in the mobile space. An internal team developed Ultimoprezzo’s mobile-optimized website, while a special agency developed applications for iOS and Android.
So has the company seen an uplift in mobile traffic? “The trend is clear,” says Alberto. “Mobile traffic is growing and is now already more than 15% of our total traffic. And this is not only down to the growing popularity of smartphones which cost less than $100; what we notice is that the users are getting better at exploiting the technological tool at their disposal more and more frequently.” With Ultimoprezzo’s non-mobile traffic volumes booming as well, by the end of 2012 Alberto estimates mobile will account for one-third of the company’s total traffic.
AdSense provides a way for Ultimoprezzo to monetize its content across devices. As new digital platforms emerge, AdSense makes new revenue streams available. “The AdSense program has allowed us to invest in the growth – both in terms of quantity and quality – of the services to our visitors, so we can keep them free always. ”
This information is current as of October 23rd, 2012.
Posted by Cristina Miscimarra - Inside AdSense Team
Every Friday, we’re posting Google+ tips to help publishers make the most of all of the features and resources available. Be sure to check back each week for the latest in our educational Social Fridays series!
We've shared quite a bit of information on using Google+ for your business in the past few weeks, and so we'd now like to pause for a moment to hear from you. After reading our Social Fridays posts, do you have specific questions about developing a Google+ strategy for your site? Are you interested in hearing more about a certain topic like using Ripples or avoiding common pitfalls?
To address your Google+-related questions and experiences, we’ll be hosting a Hangout On Air on Tuesday, October 30th at 10:00am PT with a Google+ specialist from the AdSense team. Visit our AdSense +page to RSVP to the event, and feel free to post your Google+ questions there. Anyone will be able to watch the live Hangout On Air, and if you miss it, we’ll post the recording to our YouTube channel so you can watch at a later time.
We hope to see you in our upcoming Hangout! We’ll be back next week with another Google+ publisher success story.
Watch this video to meet Voitek Klimczyk, the creator of simplyadditions.com. AdSense let him take his business online and keeps him healthy.
Tell us your AdSense story to get featured in future posts. Complete the sentence "Because of Google AdSense..." and send it to pubstories@google.com along with a photograph of what Google AdSense has given you. Be sure to include your publisher ID and main website URL. Please note we won't be able to respond to all submissions. We’re looking forward to reading your responses! This post is part of the PubTalk series of conversations with Publishers
Your performance reports are the key to understanding your AdSense account activity and earnings. This is where you can get vital information about your account, quickly and easily. We’re constantly working to enhance performance reports, and so today, we’re introducing some changes that improve the usability of the reports and make them more visually compelling.
When you visit your “Performance reports” tab, you’ll notice changes like these:
The graph area covers a wider area of the screen.
The list of metrics has been moved from the right hand side to the top in an interactive scorecard.
There are new buttons for day, week and month for the usual timeline graph to allow for more control over granularity when analyzing activity over longer time periods.
You can choose “Events” on a timeline report graph or select the “Events” report from the left navigation to see how specific account changes are related to account performance.
There are new graph types available, such as pie or bar charts, to visualize the data you’re looking at. In addition, the “Countries” report shows you where your users are located on a world map:
We hope you enjoy these changes -- stay tuned for more updates. For additional information visit our Help Center and feel free to leave comments and feedback on our AdSense +page.
Posted by Daniel White - Software Engineer, AdSense Reporting
