There’s no doubt about it; Google AdSense can truly be a a great earner for your site. However, to ensure that your ads get clicked, you need a good dose of traffic come to your site too! And this is what this article is all about.
SEO Best Practices for AdSense
True, you can use Google AdWords to bring in more traffic to your site, which can in turn be the source of your AdSense earnings . However, why pay for traffic when you can get it search engines to send you truckloads of them for free?
Ensure that your site is easy to understand: From a ‘web site crawler’ point of view. Don’t burden your site with too much high fallutin code! The more difficult it is for search engine crawlers to go over your site, the tougher it is to figure out your most relevant keywords, which in turn affect the ads shown on your site. So keep the code and layout simple and you do search engines a favor.
Use meta-tags properly. Ensure that the keywords and key phrases you’re targeting in your content are also placed on your meta tags (e.g. title, keywords, description tags) for easy access of search engine crawlers. Speaking of meta tags, make sure that even images are properly tagged as well. In particular, use the ‘alt’ tag as a way to repeat your main keyword or use a variation of your main keyword in this tag.
Try not to mix-n-match your content. Strive to make each page of content target specific keywords. If you target different topics on one page, search engines will find it hard to place you in a specific category and thus find it hard to send you targeted traffic.
Limit hyperlinks on your pages. Don’t over link to outside sources. Crawlers will keep on going OUT of your site when you do this.
Try not to use duplicate content. By this, try not to take content from ezine and article directories and paste them on your site. If you resort to this, at least use a different article title and write a new opening and closing paragraph.
Write quality content. Of course, the best thing to do is write original, high-quality content that offer people REAL value. This way, people will naturally gravitate to your site and even pass it off to others as good site to visit. When writing quality content, it doesn’t hurt of course to keep in mind to use the proper mix of keywords. There are plenty of online and free tools to help you with this but in the end it’s stil lall about the quality of content so make sure that you think about the kinds of articles you want to publish on your site and how best you can serve the interests of your target audience.