Common Blogging Mistakes: Guide For Freelancers

Blogs are being created on a daily basis. Majority of new bloggers will focus on adding new articles to their blogs which is a good habit. With time they would realize that their blogs are not appearing at the Google Page Rankings. The question is why are their blogs not appearing? Simple, they are making some of this mistakes that I am about to talk about.

Copying Articles from other Blogs

Google has a good reputation with their clients. It’s because of this they have to ensure that in order for a blog to be highly ranked, it must obey their rules. Every time you search for a query at Google, the results that appear indicate that the blogs are compliant with Google’s Search Engine Optimization Terms and Conditions. When you read some of those blogs, you will notice that their articles are unique, clear and simple to understand. Google has tools that can check whether you copied an article from another blog. If it finds out that you copied, then it penalizes your blog and recovery is never easy.


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In order to avoid this, your blog must talk about your passion and this will result in you being creative therefore making your blog articles unique leading to a rise in the Google rankings.

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Not Linking Articles with Previous Articles

There is a tool that Google uses to check whether you have been linking older posts in your blog. That tool is called Google Spider.  A Google Spider is an automatic program indexer that crawls on the pages of your blog so that it can determine your blog’s ranking.

The crawls are based on a number of many factors such as Page Rank, links to a page and crawling constraints such as the number of parameters in a URL.

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For example, you published Post C on 2nd of April 2013, Post B on 28thof March 2013 and Post A on 15th of March 2013. In order for the Google Spider to give increase your blog rankings, you must link Post C to Post B and Post B to Post A.

Choosing Bad Design for Your Blog

Yes I agree, everyone wants their blog to look flashy or look like an entertainment website. But if you look at entertainment sites that appear on your Google search query, they don’t appear flashy. Actually their design is simple reason, internet speeds determine whether your blog will be viewed or not. Remember, online freelance user’s worldwide access the internet through cyber cafes. Majority of freelancers cannot afford to buy a laptop. These cyber cafes owners have subscribed for cheap internet meaning that their internet speeds will be too slow. If a freelancer or online user comes across your blog and sees that it is taking too long to load, he or she will close the window and search for another blog.  For those that created their blogs via Blogger, go for the simple view template and not dynamic view template.


Poor Quality Posts

After the Google Panda update, posts or articles must have a minimum of 500 words. In the past, articles used to consist of 200 words and would appear in the Page Rankings. But Google later realized that such articles are of poor quality.  My advice is your article must consist of 500 to 1000 words but it is not easy for new bloggers to attain that mark. How do you write articles that are lengthy? Simple, read a lot of articles or posts that talk about your passion or niche, then it would be easy for you to write such articles.